COVERGIRL
How I gave women a voice on a male-dominated field.
COVERGIRL “The First-Ever All-Female Football Pregame Show”
When it comes to football media coverage, women and their opinions are left on the sidelines. As the “Official Beauty Sponsor of the NFL,” COVERGIRL was the only brand that could change the game for women in sports. So, we created the first-ever all-female football pregame show.
CASE STUDY:
Awards
2018 Silver Clio-Experiential
2018 Bronze Clio-Social Good
2018 Gold REGGIE Award-Sponsorship
2018 Silver REGGIE Award-Experiential Campaign
2017 Bronze Clio-Branded Entertainment
2017 Shorty Social Good Award-Best in Fashion, Beauty and Luxury
